5 days
1 person
existing product
doctors' appointment booking app
znanylekarz.pl
figma
figma jam
ux research
workshops
ux design
wireframes
ui design
product strategy
web app
benchmarking
surveys
user testing
user flow
user activation moment
primary research
secondary research
swot analysis
workshops
the challenge
In the following project, I enhanced user activation for ZnanyLekarz.pl, a web app. I defined the key user activation moment, conducted thorough research to understand current challenges, and identified barriers in the user journey. By creating wireframes and two UI screens, I proposed streamlined solutions, ensuring they aligned with the app's existing design. This project, completed within a 5-day timeframe, showcased my ability to balance research, problem-solving, and practical design implementation.
research x metodologies
The research phase included a comprehensive approach to understanding user needs and market trends. Key activities encompassed:
Defining User Activation Moment
Secondary Research x Enhancing User Activation Checklist*
Benchmarking
User Flow Mapping
Surveys and User Testing
Workshops with Users
SWOT Analysis
*Creating a Enhancing User Activation Checklist was a strategic move due to time limitation. It is a structured approach to ensure that all critical elements necessary for successful user activation are systematically addressed. This checklist is built upon established strategies and insights gained from external research, ensuring it incorporates best practices and proven methods. The primary purpose is to provide a clear, actionable framework that enhances user activation.
pain points
app shortcomings
doctors' calendars are not always active
lack of a centralized storage for medical records
no connection to additional services like health apps
limited health education activities within the app
lack of essential features
missing features include comparing documents
missing setting up notifications for available slots
missing having a video appointment within the app
lack of a list of clinics with rating
lack sof atisfaction feedback mechanism
no personalized suggestions on the dashboard
user activation moment
A user successfully books their first appointment with a doctor through the platform.
increasing app user values workshops
health app functionalities
gamification and rewards
chronic illness support
connectivity and data sharing
personalized notifications
personalized recommendations
my documents
sharing data with one click
health resources
symptom analysis
resources for relief
support in awaiting appointment
appointment preparation hints
research outcomes
According to use testing, was met by all participants. Nevertheless, there is a high possibility of drop of when asked for personal ID number, insufficient filtering, missing calendar and lack of the wow effect of the whole platform. That is why, , increasing the user activation rate on the ZnanyLekarz.pl platform requires a multifaceted approach that includes improving the first user experiences, simplifying the onboarding process, and actively engaging users on the platform. We decided to mix 2 enhancing user activation strategies:
Streamlining Onboarding Process
Increasing User Values
Streamlining the onboarding process involves creating simple and intuitive step-by-step guides that walk new users through the platform's key features. Interactive tutorials can demonstrate how to register, search for a doctor, book an appointment, and more. Additionally, personalizing initial welcome messages based on information collected during registration can make users feel special and understood.
Increasing user value can be achieved by expanding the range of services to include additional medical or health-related offerings that may interest users. While users weren't particularly interested in health articles, they did express support for maintaining daily health, suggesting that adding more educational content such as health guides could encourage regular use of the platform.
solution
All pain points and ideations gave me a picture of a personalized dashboard which user will create through onboarding. The extended wireframes include a personalized onboarding process consisting of three steps: connecting to external health apps and accounts, uploading medical documentation, and completing a personal questionnaire. This process aims to provide the best-tailored recommendations and make the dashboard personalized for each user.
Things which I briefly marked in the flow, is a tailored filter and search feature. This includes a quiz to match them with the perfect doctor based on their needs. Ensuring that doctors are not buying reviews and maintaining legitimacy is also crucial. Additionally, a health assistant will help users by informing them about new features, medicine compatibility, symptom checkers, and a health catalog. This assistant will communicate in an empathetic tone, providing very descriptive and supportive information. A personalized dashboard will enhance the user experience by allowing document storage in one place and enabling users to share documents with a doctor with one click.
next steps
As I mentioned before, according to external and internal research, increasing the user activation rate on the ZnanyLekarz.pl platform requires a multifaceted approach. Here are some other strategies, which we did not cover yet and should be also considered:
Active User Engagement
Loyalty Programs: introduce loyalty programs that reward users for regular use of the platform and for recommending it to others.
Collecting and Analyzing Feedback
Surveys and Opinions: regularly collect feedback from users about their experiences and implement improvements based on input.
A/B Testing: conduct A/B tests of different platform elements to determine which ones best influence user activation.
Metrics and Data Analysis
Monitoring Key Metrics: Track indicators such as the number of registered users, onboarding completion rate, number of booked appointments, and user activity over time.
User Segmentation: Analyze data to understand different user segments and tailor activation strategies to their specific needs.
Marketing Engagement:
E-mail Marketing: Use targeted email campaigns to inform users about new features, promotions, and health tips.
Social Media Engagement: Actively engage with users on social media platforms to increase awareness and drive traffic to the site.